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Sprint Nextel is going to rechristen its next generation wireless Internet service and it will have a change of name for a week and is going to affect all its logos and shows. The campaign is schedule to start from Monday. Neal Tiles who is the president of G4 said that the idea of a change in name is to create ripples in the wireless scene. At least that is what the chief hopes to do by having an opportunity to promote Sprint services. He added sheepishly that nothing is sacred now. Companies are now down to the level of creating a distraction, in the form of a name change to make its presence felt in the market. Its decision is bound to upset a section of its clientele’s